The music industry is one of the most dynamic and fascinating business sectors. Its business model has had to evolve and adapt to continually changing technologies that impact at every level from distribution to artist management. Its latest challenge has been the closure of live music venues during the Covid-19 pandemic.
The second edition of this much used introduction to the economic workings of the music business has been updated to include analysis of the impact of the pandemic as well as new trends in the industry, such as the increasing dominance of tech companies and big data and the growing importance of collective management organizations as market players, which has impacted on new business contracts. At a time when live performance outstrips music sales as the primary source of income for today’s musicians, this new edition also examines how different stakeholder positions have shifted.
The book remains a rigorous presentation of the industry’s business model, the core sectors of publishing, recording and live music, and the complex myriad of licensing and copyright arrangements that underpin the industry. The revenue streams of recording companies are analysed alongside the income stream of artists to show how changing formats and distribution platforms impact both industry profit margins and artists’ earnings.
Introduction 1. A short economic history of the music business 2. Microeconomics of music: music as an economic good 3. The economics of music copyright 4. Music publishing 5. Sound recording 6. Live music 7. Secondary music markets 8. Music labour markets 9. Economics of the digital music business Conclusion Glossary
Peter Tschmuck is Professor for Cultural Institutions Studies at the University of Music and Performing Arts, Vienna. He also teaches courses at the University of Economics and Business Administration in Vienna, at the Danube-University in Krems, the University of Music, Drama and Media in Hanover, and at the Zeneipari Hivatal in Budapest. His books include Creativity and Innovation in the Music Industry (2nd edn, 2012) and Music Business and the Experience Economy (2013). He is Editor of the International Journal of Music Business Research.